Curb exploding sales, discourage over-eager users and keep your support staff busy!

Selling shareware can really put your taxes up; once the applications are ready you have no production costs, so every registration is like money for nothing. Pretty soon you're in a higher bracket, and the Revenue Service is beating at your door demanding more moolah.

And since producing software is so much fun your products have gotten really good, and too many users have started to become over-enthusiastic. They tell their friends, they tell their friends and so it goes.

Then there's the problem of your support staff. You spent all that time and money recruiting and training them, but your products are so good that nobody ever writes or calls to ask their advice. They're just sitting there in their air-conditioned offices eating take-away sushi, playing Doom, downloading MP3s and throwing Nerfs and miniature basketballs at each other.

There is a simple solution for
all these problems!

The answer is hidden in your products, and it will solve all your problems at one fell swoop:

All you need to do is tone down your online help and user documentation.

Your skyrocketing sales will come to a grinding halt because users will no longer be able to find their way around your products. They won't make any more recommendations to friends because they'll be too busy mailing or calling support.

Your support desk staff will finally be happy and fulfilled. In fact, they may even get so busy that you will be able to install a multi-tier automated email and voice mail system that will make it completely impossible for 99% of your users to contact support at all.

Help and documentation are the key.

Watch this space for the next instalment of this report!